New York Times Buys Wordle

From a Wall Street Journal story by Joseph Pisani headlined “New York Times Buys Wordle”:

The New York Times said it bought Wordle, the word game that has become an online phenomenon. The media company said it paid a price in the low-seven figures.

Wordle went viral this year, with millions of people playing the puzzle daily, according to the New York Times. Only 90 people played it on Nov. 1.

Josh Wardle, the software engineer who created Wordle, said he made a prototype in 2013 and dusted it off during the Covid-19 pandemic for his partner, who liked word games.