Journalists Need to Better Understand Our Product

From a story on poynter.org by David Cohn headlined “What is the ‘product’ of journalism?”

For a long time, journalists thought the “product” they produced was articles. It isn’t and it never was. For most of the 20th century, the product was the physical newspaper. The product was double-sided paper thrown at the doorstep every morning. Reporters produced articles and they were packaged inside the product, like so many chips in a bag.