What DeSantis Should Learn From One of the Biggest Blunders in American Marketing

From a Washington Post column by George F. Will headlined “What DeSantis should learn from one of the biggest blunders in American marketing”:

Wednesday evening’s overthought and underprepared glitch festival on Twitter Spaces was at least a fitting coda to the preceding months. If Ron DeSantis does not win his party’s presidential nomination, his pre-announcement campaign will be remembered for making a sow’s ear out of a silk purse. Beginning with many advantages, the Florida governor spent months diminishing himself by positioning himself as the New Coke of Republican politics. This has been, to say no more, a puzzling strategy.