The Once-Grandiose Talk at Vice Has Run Into Reality

From a New York Times story by Benjamin Mullin headlined “Vice, a Beleaguered Avatar of New Media, Hangs a ‘For Sale’ Sign”:

After Vice Media secured a new round of financing in 2017 that valued the company at $5.7 billion, Shane Smith, one of its founders, teased the potential for “hockey stick” growth and a “sexy” stock market debut.

But that once-grandiose talk at Vice has run into reality. The company, which has undergone several rounds of staff cuts in recent years, is putting itself up for sale in a rocky media market — where it will almost certainly fetch much less than executives had once hoped for.