Sports Illustrated Taps AI to Generate Articles, Story Ideas

From a Wall Street Journal story by Alexandra Bruell headlined “Sports Illustrated Publisher Taps AI to Generate Articles, Story Ideas”:

The publisher of Sports Illustrated and other outlets is using artificial intelligence to help produce articles and pitch journalists potential topics to follow, the latest example of a media company investing in the emerging technology.

The Arena Group Holdings, whose publications include TheStreet, Men’s Journal and Dealbreaker, said it is working with AI startups Jasper and Nota as part of an effort to generate stories that pull information from its own library of content. The company is also using technology from OpenAI, the creator of ChatGPT, a chatbot that has generated considerable buzz among consumers and businesses due to its humanlike, content-producing capabilities.