From a New York Times story by Matthew Mpoke Bigg headlined “Ukraine’s Social Media Stars Rethink How They Wield Their Influence”:

When the Ukrainian social media influencer Anna Tsukur started building her business as a fitness guru several years ago, she made choices to maximize her appeal — focus on women, shoot in inspiring locations like Bali and, above all, speak in Russian.

That was then.

After Russia invaded Ukraine last year, she decided that as an influencer, her first task should be to try to influence people about the war, appealing to her Russian followers to protest their country’s actions.