From a story in The New York Times Magazine by R.E. Hawley headlined “Write It in Garamond”:

I cannot start any document — a novel, a letter, an invoice — without first clicking on the drop-down menu labeled “Font” and considering my options. There are the obvious choices: Times New Roman, reliable if bland; Arial, crisp and austere; Proxima Nova, clean and versatile. But what about those occasions that require the fine china of typography?