Big Ten Strikes $7.5 Billion Deal for TV Rights

From a Wall Street Journal story by Laine Higgins headlined “Big Ten Strikes Massive $7.5 Billion Deal for TV Rights”:

The Big Ten on Thursday struck a massive new seven-year contract with Fox, CBS and NBC that people familiar with the matter said is worth up to approximately $7.5 billion, catapulting the conference to the front of a cash-driven race for domination among a dwindling number of top college conferences.

The Big Ten’s contract is the latest landmark in an era in which the surging value of college football’s broadcast rights have redefined and reshaped the sport. Whereas a group of five top athletic conferences recently ruled college football’s airwaves, that number has narrowed to two: the Big Ten and the Southeastern Conference.