From a New York Times story by Cara Buckley headlined “To Help Cool a Hot Planet, the Whitest of White Coats”:

Xiulin Ruan, a professor of mechanical engineering at Purdue University, didn’t set out to make it into the Guinness World Records when he began trying to make a new type of paint. He had a loftier goal: to cool down buildings without torching the Earth.

In 2020, Dr. Ruan and his team unveiled their creation: a type of white paint that can act as a reflector, bouncing 95 percent of the sun’s rays away from the Earth’s surface, up through the atmosphere and into deep space. A few months later, they announced an even more potent formulation that increased sunlight reflection to 98 percent.