How Marc Benioff Is Transforming Time Magazine

From a story on axios.com by Dan Primack headlined “How Marc Benioff is transforming Time magazine”:

When Salesforce.com founder Marc Benioff and his wife Lynne bought Time magazine from Meredith Corp. in 2018, it read to many as a vanity purchase. A billionaire buying a legendary media brand, to impress friends and influence people, without doing too much legwork.

Why it matters: But the carve-out is proving transformative for Time, as Benioff seems to have actively brought a lot of his tech ethos to the company Henry Luce founded nearly 100 years ago.