From a Jack Shafer Fourth Estate column on politico.com headlined “Trust the Media? Don’t Believe the Latest Poll”:
The research and analytics company YouGov published a new poll Monday designed to goose the commentariat into re-debating the whole “trust in media” question. YouGov asked respondents to rate the trustworthiness of 56 different print, broadcast, digital and social media outlets from “very trustworthy” down the scale to “very untrustworthy.”
The poll produced a mountain of data, but whatever you do, don’t trust it to tell you anything meaningful about trust in media.