The Increase of Rage-Based Fundraising in Politics

From a story on by Josh Kraushaar headlined “The power of rage-based fundraising”:

It pays — literally — to channel voter anger against one’s opposition more than it does to draw support to one’s own campaign message, based on an early tally of top fundraisers last quarter.

Why it matters: The roster of top political fundraisers capitalized on caricaturing the opposition as uniquely evil to raise gobs of money for their campaigns.

The bipartisan list of bogeymen includes the “Deep State” for former President Trump, Sen. Ted Cruz (R-Texas) for potential Democratic challenger Rep. Colin Allred and MAGA Republicans for Senate candidate Rep. Adam Schiff (D-Calif.).