Sy Presten: Press-Agent So Old-Fashioned He Was News

From a New York Times obit by Alex Traub headlined “Sy Presten, Press Agent So Old-Fashioned He Was News, Dies at 98”:

Sy Presten, a press agent who supplied gags and gossip to newspaper columnists for so long — three-quarters of a century — that he finally became his own best material, died at his home in Manhattan.

Mr. Presten came to call himself a publicist, but that word failed to capture what made him special. The label that fit Mr. Presten best came from an era that, with his death, recedes fully into the past. He was, The New York Times wrote in 2019, “the last, best press agent.”