Semafor Makes Its Debut Intent on Reinventing News

From an AP story by David Bauder headlined “Semafor news site makes its debut intent on reinventing news”:

The media organization Semafor launches on Tuesday with no less an ambition than reinventing the news story.

The brainchild of Ben Smith, former media reporter for The New York Times, and Justin Smith, ex-CEO of Bloomberg Media, Semafor has raised $25 million and hired more than 50 staff members since both men quit their previous jobs in January. They are not related.