Semafor, the Brainchild of Justin Smith and Ben Smith, Launches

From CJR’s The Media Today with Jon Allsop:

Yesterday, Semafor—a much-discussed yet hitherto-nonexistent news site—finally launched. The brainchild of Justin Smith, formerly the CEO of Bloomberg, and his namesake-but-not-relative Ben Smith, the muckraking former editor of BuzzFeed News and media columnist at the New York Times, the site takes its name from semaphore, the arm- and flag-based messaging system, in part because the word is the same (or similar) in multiple languages and Semafor wants to signal that it is a global newsroom.