From a New York Times book review by Sewell Chan headlined “Impeachments, #MeToo, Trump: Running the Washington Post During a Decade of Turmoil”:

Sewell Chan is the editor in chief of The Texas Tribune. He was a reporter at The Washington Post from 2000 to 2004.

About a year and a half after acquiring The Washington Post for $250 million in 2013, Jeff Bezos told its executives to come up with a slogan for it. “An idea I want to belong to,” was the directive from Bezos, the founder of Amazon. “I’d easily pay $100 to be associated with that idea.”