Rolling Stone Magazine Pivots to Live Events

From a story on by Sara Fischer headlined “Rolling Stone pivots to creators”:

Rolling Stone will debut its inaugural “Creators” issue Tuesday, featuring the first in-depth profile of YouTube star MrBeast. A social media celebrity has never before graced the magazine’s iconic cover.

Why it matters: The company, which is now fully owned by Penske Media, had its most profitable year in two decades in 2021, according to CEO Gus Wenner.

  • Much of that turnaround is tied to a renewed investment in live events, which will be a central part of the company’s new editorial focus on creators.