From a story on msn.com by Brian Stelter headlined “A startup that rates the reliability of news sources says it’s making a profit”:

NewsGuard, a four-year-old startup that scans the web and rates the reliability of news sources, says its own business is reliable enough to turn a profit.

The company more than doubled its revenue in 2021 versus the year before, thanks to licensing deals with advertisers and other firms that use its ratings.

NewsGuard is now expanding into new areas, such as rating individual television shows, and new markets, including Canada, co-CEOs Steven Brill and Gordon Crovitz said.