How the Washington Post Is Trying to Reach the Next Generation

From The Poynter Report with Tom Jones:

It was nearly a year ago — early August 2021 — that The Washington Post launched something called the Next Generation initiative. The plan, as the Post put it, was “to accelerate the acquisition of younger and more diverse audiences through new products, practices and partnerships.”

Sounds smart and ambitious and totally makes sense. What news outlet — particularly a newspaper — wouldn’t want to attract new, younger and more diverse audiences? Of course, it’s easy to say such grand things in planning meetings, but the Post genuinely seems committed to it.