From Politico Playbook by Ryan Lizza and Eugene Daniels:

MORTON’S MISTAKE — When a corporation is getting grilled on social media, there’s a lot at stake. The best course is often to say nothing, lest you butcher the response. Issuing a statement can often just inflame things because, let’s be honest, press releases are a medium rarely well done. Morton’s The Steakhouse learned that the hard way this week when it steered right into the middle of the culture wars.