The Country’s Two Political Parties Are Speaking to Two Separate Americas

From a story on by Lachlan Markay headlined “Targeting two Americas”:

In paid posts on the world’s largest social media platform, the country’s two political parties are speaking to two separate and distinct Americas.

Why it matters: Detailed targeting data from social media giant Meta offer a glimpse into America’s deep political divide — and how political operatives are working to exploit and adapt to it.

Driving the news: Axios analyzed more than 93,000 Facebook and Instagram ad targeting inputs from 25 campaigns, party committees and independent political spenders that have run paid posts on the platforms since July.