NPR Doubling Down on Podcast Subscriptions

From a story on axios.com by Sara Fischer headlined “NPR doubling down on podcast subscriptions”:

NPR plans to add a slew of new shows and subscriber-only bonus content to its new podcast platform NPR+, executives tell Axios. It also plans to launch an on-demand podcast bundle as a benefit of membership to local stations in the second half of the year.

Why it matters: Subscription podcasting offers a new digital business model for NPR and its member stations. But its long-standing mission to inform the public limits how much content the non-profit can put behind a paywall.