New York Times Reaches 9.1 Million Subscribers

From a New York Times story by Katie Robertson headlined “New York Times Reaches 9.1 Million Subscribers”:

ided by the recent addition of the sports website The Athletic, The New York Times Company said on Wednesday that it had added 387,000 net digital subscribers in the first quarter.

The company now has 9.1 million subscribers, it said, when including those from The Athletic, which the Times Company bought on Feb. 1.

While the jump gets The Times closer to its stated goal of 15 million subscribers by the end of 2027, The Athletic is eating into the company’s profits. The website, which The Times bought for $550 million in cash, lost $6.8 million over February and March.