From The Poynter Report with Tom Jones:

Nothing beats football.

When it comes to TV, football remains king.

Check out these numbers. Sunday’s 1 p.m. Eastern game between the Pittsburgh Steelers and Cincinnati Bengals averaged 17.38 million viewers. That many haven’t watched CBS’s early-window Week 1 game since the NFL returned to the network in 1998.

Over on Fox, an average of 18.54 million viewers watched the Green Bay Packer and Minnesota Vikings in the late afternoon slot. That’s a 12% increase over a year ago.