U.S. Digital Newspaper Ad Revenue Expected to Surpass Print by 2026

From a story on axios.com by Sara Fischer headlined “U.S. digital newspaper ad revenue expected to surpass print by 2026”:

The U.S. is expected to make history in 2026 when it becomes the first major media market in the world to see digital newspaper ad revenue eclipse print newspaper ad revenue, according to a new report from PwC.

Why it matters: Newspapers have been slower to migrate advertising revenues to digital than the broader publishing landscape because of their local footprint.

  • “It’s not a difference in a willingness to digitally-transform, but a marketplace difference,” said CJ Bangah, a principal at PwC who focuses on media and co-author of the new report.