From a story on axios.com by Sara Fischer and Neal Rothschild headlined “News engagement fell off a cliff in 2021”:
Engagement with news content plummeted last year compared to 2020, and given the ongoing decline in interest in news about COVID-19 and politics, it doesn’t look like 2022 will be much better.
Why it matters: The Trump era and the onset of the COVID-19 pandemic created a one-of-a-kind media moment that will be hard for news companies to replicate.
- With fewer singular storylines capturing America’s collective attention, news consumption was more scattered and diverted to sports.