News Engagement Fell Off a Cliff in 2021—Some of It Diverted to Sports

From a story on by Sara Fischer and Neal Rothschild headlined “News engagement fell off a cliff in 2021”:

Engagement with news content plummeted last year compared to 2020, and given the ongoing decline in interest in news about COVID-19 and politics, it doesn’t look like 2022 will be much better.

Why it matters: The Trump era and the onset of the COVID-19 pandemic created a one-of-a-kind media moment that will be hard for news companies to replicate.

  • With fewer singular storylines capturing America’s collective attention, news consumption was more scattered and diverted to sports.