New York Times Outlines Plan to Have 15 Million Subscribers

From a story on axios.com by Sara Fischer headlined “NYT CEO outlines plans to reach 15 million subscribers by 2027”:

The New York TimesĀ  said it’s planning to reach 15 million subscribers by the end of 2027, a goal that CEO Meredith Kopit Levien told Axios will help the company become even more profitable in the next three to five years.

Why it matters: While 15 million is a small fraction of the 135 million people globally that the Times believes are willing to pay for a news subscription today, it’s a massive number compared to its peers’ subscriber rosters.