Peter Kafka: “New York Times readers remain older, richer, whiter, and more liberal than the rest of America”

From a story on by Peter Kafka headlined “The New York Times’s old white Democrats problem”:

The New York Times is a marvel of journalism. Not coincidentally, it’s also a rare journalism business success story. Instead of collapsing under the weight of digital competition, the paper transformed its business model, and now relies on money from its readers instead of advertisers. That strategy allowed it to thrive for the past decade while the rest of the news industry convulsed.