From a story on axios.com by Tim Baysinger headlined “TV money is breaking college sports”:

The upheaval going on in college sports that has seen multiple major schools switch conference allegiances is being driven almost entirely by a lust for TV dollars.

Why it matters: The gulf between the haves and the have-nots created by the ocean of money in college sports is only going to get wider.

Driving the news: USC and UCLA will join the Big Ten Conference starting in 2024, making it the first conference to span both coasts. In 2025, Texas and Oklahoma will decamp from the Big 12 for the SEC, joining superpowers such as Alabama and Georgia.