From an AP story by Darlene Superville hedlind “Michelle Obama launches company to improve child nutrition”:

Michelle Obama announced Wednesday that she has co-founded a new company to make and sell healthier food and drinks for kids, products that she says will be less detrimental to their long-term health because of their lower sugar and higher nutrient content.

The former first lady’s work with PLEZi Nutrition is an extension of her efforts to improve child nutrition when she was in the White House.