From a Washington Post obit by Emily Langer headlined “Michael Pertschuk, unyielding consumer watchdog, dies at 89”:

Michael Pertschuk, a former chairman of the Federal Trade Commission who played a key role in some of the most significant gains in the consumer protection movement, from tobacco control to auto safety regulation, died Nov. 16 at his home in Santa Fe, N.M.

The son of an immigrant furrier, Mr. Pertschuk grew up on Long Island, graduated from Yale Law School and came to Washington as a young Senate staffer in the early 1960s, just as the modern consumer rights movement began to take shape.