In England, Creating a New Kind of Magazine for Parents

From a story on by Esther Kezia Thorpe headlined “Editor and founder of Paranting magazine Sophia Waterfield on creating a new type of lifestyle magazine”:

In this episode we hear from Sophia Waterfield, editor and founder of Paranting magazine. It’s a magazine for parents, but for parents that don’t have time for some of the aspirational BS that a lot of lifestyle magazines cover. We spoke about the name, funding a start-up with the aim of actually paying freelancers.

Here are some highlights:

How Sophia got started