From a New York Times obit by Richard Sandomir headlined “Katie Cotton, Who Helped Raise Apple’s Profile, Dies at 57”:

Katie Cotton, who as Apple’s longtime communications chief guarded the media’s access to Steve Jobs, the company’s visionary co-founder, and helped organize the introduction of many of his products, died in Redwood City, Calif.

Ms. Cotton, who built a culture of mystery by saying relatively little, if anything, to reporters, joined Apple in 1996 and began working with Mr. Jobs the next year, soon after he returned to the company after 12 years away. Apple was in poor financial shape at the time, but Ms. Cotton worked with him to engineer a striking turnaround.