Michael Schaffer: Inside C-SPAN’s Fight for Eyeballs

From a Michael Schaffer Capital City column on politico.com headlined “C-SPAN Has Been Walloped by Cord-Cutting. Inside the Network’s Unlikely Fight for Eyeballs.”:

Jeremy Art recently discovered a potentially click-generating social-media innovation: the adjective.

Art, 39, runs social media for C-SPAN. As such, he’s a key conduit between the venerable public-affairs network and a demographic that’s increasingly crucial to its future: People who don’t get their congressional hearing coverage on TV, and instead find it on Twitter, Facebook, Instagram or YouTube.