How to Turn a Boring Speech Into Something People Will Actually Want to Watch

From a New York Times guest essay by Josh Tyrangiel headlined “How to Turn a Boring Speech Into Something Americans Will Actually Want to Watch”:

President Biden will deliver his State of the Union address on Feb. 7, and two things are guaranteed: He’ll declare the state of the union strong, and that’s all you’ll remember on Feb. 8. This has nothing to do with Mr. Biden’s oratory. The State of the Union is the last great regular communication opportunity in American politics, but its power shrivels every year because the mode of presentation is obsolete. Where else in modern life does someone try to rally people around his or her ideas with a constantly interrupted, visually desolate, 60-minute rant? Fine, the Joe Rogan podcast, but you can’t name a second.