How Apple Became a Trillion-Dollar Company and Lost Its Soul

From a New York Times review by Clay Shirky of the book by Tripp Mickle titled “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul”:

Between 2001 and 2010, Apple launched the iPod, the iPhone, the MacBook Air and the iPad; each redefined its product category. Of these, the iPhone was the most important. Its obvious superiority forced every other company selling expensive phones to copy Appleā€™s design or collapse. (Nokia, BlackBerry and Palm were gutted within years.) The Apple of 2010, at the end of its decennium mirabilis, had a record of hardware innovation no other electronics firm could match. Including the Apple of 2020.