From a New York Times review by Clay Shirky of the book by Tripp Mickle titled “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul”:

Between 2001 and 2010, Apple launched the iPod, the iPhone, the MacBook Air and the iPad; each redefined its product category. Of these, the iPhone was the most important. Its obvious superiority forced every other company selling expensive phones to copy Apple’s design or collapse. (Nokia, BlackBerry and Palm were gutted within years.) The Apple of 2010, at the end of its decennium mirabilis, had a record of hardware innovation no other electronics firm could match. Including the Apple of 2020.