From an AP story by Bernie Wilson headlined “Changes let high school athletes bank big endorsement bucks”:

Jada Williams was a social media star and a talented point guard when she moved with her mother from a Kansas City suburb to San Diego, looking to play basketball for a high school powerhouse and parlay her online prowess into endorsement deals.

She found it all in California, which has become the trendsetter among the 19 states that allow high school athletes to profit from their name, image and likeness without affecting their eligibility to play in college.