Viewing News Events By the Headline Size They Deserve

From a story on by Dana Wormald headlined “Editor’s Notebook: The News of the Day”:

Long ago, as a front-page designer for a daily newspaper, I viewed newsworthy events in terms of the headline size they deserved. A typical lead story on a typical news day carried a 54-point headline, with carefully considered size increases signaling to readers that something truly significant had happened….It was my responsibility during the afternoon news meetings to ask the editors just how significant: 60? 66? 72?

Sometimes the event was so extraordinary that my task was simplified by the editor-in-chief as we walked back to the newsroom: Make the headline as big as the page will hold.