From a Wall Street Journal story by Merrie Spaeth headlined “Hall of Fame Tips for Presidential Candidates”:

When the National Football League inducted a new class of Hall of Famers on Aug. 5, one thing was conspicuously missing: bad speeches. For years the ceremony had been known for them. Winners droned on with a laundry list of thank-yous, reminiscing with obscure anecdotes and humorless jokes. This year, speeches were short, scripted and sincere. Inductee Joe Thomas, a former Cleveland Browns offensive tackle, was quoted as saying: “Anyone who doesn’t use a speech coach in this situation is an idiot.” From his lips to the ears of senior executives, politicians and maybe even presidential candidates.