From a Wall Street Journal story by Alexandra Bruell and Jessica Toonkel headlined “Group Black in Talks to Buy Sports Illustrated Publisher”
Group Black is in talks to buy a majority stake in the publisher of Sports Illustrated, its latest attempt to expand the ad inventory it can sell to marketers interested in Black-owned media.
The discussions with the Arena Group are part of a continuing effort by Group Black to forge fresh deals that allow the Black-owned media company to sell its advertising space. Arena owns more than 50 publications including Men’s Journal, Parade Media and TheStreet, and has a 100-year license from Authentic Brands Group to publish Sports Illustrated.