From a New York Times story by David McCabe headlined “F.T.C.Accuses Amazon of Tricking Users Into Subscribing to Prime”:

The Federal Trade Commission sued Amazon on Wednesday, accusing it of illegally inducing consumers to sign up for its Prime service and then hindering them from canceling the subscription, in the most aggressive action against the company to date by the agency’s chair, Lina Khan.

In its lawsuit, the F.T.C. argued that Amazon had “duped millions of consumers” into enrolling in Prime by using “manipulative, coercive or deceptive” design tactics on its website known as “dark patterns.” And when consumers wanted to cancel, Amazon “knowingly complicated” the process with byzantine procedures.