From a New York Times obit by Douglas Martin headlined “Frank Shakespeare, TV Executive Behind a New Nixon, Dies at 97”:

Frank Shakespeare, a self-described “conservative’s conservative” who used skills he had learned in the television industry to help elect Richard M. Nixon as president and then put a hard edge on the Nixon administration’s message abroad, died. The death was announced by the Heritage Foundation, the conservative Washington think tank, where he was chairman of its board of trustees in the 1980s.

Mr. Shakespeare led the United States Information Agency under Nixon and was later a U.S. ambassador, first to Portugal and then to the Vatican.