What If Fox News Viewers Watched CNN Instead?

From a story on bloomberg.com by Matthew Yglesias headlined “What If Fox News Viewers Watched CNN Instead?”:

The establishment of Fox News in the late 1990s forever changed both media and politics in America, transforming the formerly staid world of television news into the series of political shoutfests we know and love-hate today. More than a quarter-century after its founding, however, the question persists: Does watching Fox News actually change voters’ minds?