From a Wall Street Journal story by Katherine Sayre headlined “FanDuel, DraftKings Blitz for New Customers as NFL Season Starts”:

The National Football League season kicks off today, and the battle for gamblers has already begun among sports-betting companies.

Companies like FanDuel and DraftKings view the NFL as the biggest opportunity to convince fans to pull out their smartphones and place bets, and some are offering increased incentives this year to lure such gamblers.