Elon Musk’s X Rebrand Is Catnip to the Press

From a Jack Shafer Fourth Estate column on politico.com headlined “Elon Musk’s X Rebrand is Toxic Catnip to the Press”:

We’ve established that the press loves Twitter. It loves to tweet, it loves to read about itself on Twitter, it loves to warn about the potential dangers of Twitter, it loves using it to keep up with the news. And it can’t stop writing about the site, this column being a perfect additional example (in case one was needed). Whenever a Twitter-replacement-of-the-week pops up to replace it — Mastodon, Post, Bluesky, Threads, et al. — the complainers whine that it’s not enough like Twitter.