From a Jack Shafer Fourth Estate column on politico.com headlined “Elon Musk Figured Out the Media’s Biggest Weakness”:

Nobody says, “Hey, look at me!” with an authority and confidence to match that of Elon Musk. Not the Kardashians, not Donald Trump, and not even Marjorie Taylor Greene when she sees a camera following her. Like clockwork, Musk feeds a compulsion to work himself in the daily news cycle with a tweet, a threat, a product promise, a media interview or a stunt like smoking dope on Joe Rogan’s show.