Why Drinking Coffee Can Make You Spend More Money

From a Wall Street Journal story by Lisa Ward headlined “Why Drinking Coffee Can Make You Spend More Money”:

If you want to spend less on your next shopping trip, try skipping the coffee.

According to a recent study, consumers who drank espresso, tea and other caffeinated drinks immediately before shopping bought more items and often spent more money. Consumers also tended to make more frivolous or fun purchases after they consumed caffeinated drinks.