Dr. Seuss Books Now Doing Better Than Ever

From a story on axios.com headlined “Dr. Seuss comeback”:

A year after six Dr. Seuss books were shelved for racist imagery, the family franchise is doing better than ever, Axios’ Sara Fischer and Russell Contreras write.

  • Why it matters: Efforts by Dr. Seuss Enterprises — the private company that manages the work of the late Theodor Seuss Geisel — to acknowledge the past haven’t slowed down the future.

Dr. Seuss is the No. 1 literary license in the U.S. by print sales, according to data from NPD BookScan. That means it’s selling more copies than any other intellectual-property-based books, children’s or adults.