From a story on axios.com by Mike Allen headlined “DeSantis super PAC launches TV Blitz:

The super PAC backing Florida Gov. Ron DeSantis today debuts its first TV ad, charging straight at former President Trump with the loaded question: “What happened to Donald Trump?”

Never Back Down, the pro-DeSantis group, launches the ad, “Fight Democrats, Not Republicans,” on “Fox News Sunday.”

Why it matters: The ad is the starting shot for a vicious fight between the top two contenders for the 2024 Republican nomination, even though DeSantis hasn’t formally entered the race, Axios’ Mike Allen writes.