Dan Wieden: He Coined the Phrase “Just Do It” for Nike

From a Washington Post obit by Phil Davison headlined “Dan Wieden, adman who coined ‘Just Do It’ for Nike, dies at 77”:

Dan Wieden, co-founder of the Portland, Ore.-based advertising agency Wieden+Kennedy who was personally responsible for the “Just Do It” slogan in 1988 that helped catapult Nike into a multibillion-dollar sports apparel company, died  in Portland.

The three-word, eight-letter tagline, along with Nike’s swoosh logo is considered one of the most successful and recognizable in the history of advertising, and it came about as the shoe company was struggling against formidable competitors such as Reebok and Adidas, whose ads capitalized on the youth-oriented fitness craze of the 1980s.